Chat Live now!

Live Support

Have you tried our Frequently Asked Questions? See

Our Homes Board

SARH is run by a board of directors who bring together their skills and experience to make important decisions about the homes and the services we deliver for our customers.

The responsibilities of the board include:

  • Making sure that we are run lawfully and ethically
  • Approving our business plan
  • Agreeing strategies, policies, financial and investment plans
  • Monitoring our performance and ensuring that we deliver value for money.

Our board members are listed below.

Gareth Evans, Chair

A retired banking professional, Gareth worked in the banking industry for 42 years principally at Barclays Bank where he was a Corporate Manager. Gareth has particular expertise in business funding with considerable experience in funding residential and commercial property development. 

He joined the Severnside Board in December 2013.  He is Chair of the Homes boardVice-Chair/Senior Independent Director on the Housing Plus Group board and a member of the HPG Finance board.  

Committed to providing quality, value for money services to customers, Gareth is particularly keen to ensure that the voice of the customer is at the heart of our business and that we develop new homes to help to meet housing need in the localities in which we work. 

Jeremy Pert, Board Member

Jeremy has 15 years’ experience at board level in commercial roles and has spent two decades working in community leadership roles in Staffordshire.  In 2011, he became a borough councillor and was appointed cabinet member for communities at Stafford Borough Council, with special responsibility for housing, health and wellbeing in 2015.  He has also been a county councillor since 2017.

He is an active member of a number of local boards and panels including the Staffordshire and Stoke on Trent health and wellbeing board, Health Staffordshire’s select committee, HM Prison Drake Hall’s equality and diversity scrutiny panel, Newcastle and Stafford Colleges Group and Stafford United Almshouses.

Having spent many years in commercial and general management roles, he also has experience in the logistics industry and household products, food and packaging markets.

Craig Royall, Board Member

With 28 years in the housing and construction sector having previously worked for Taylor Wimpey, Midland Heart, Stafford and Rural Homes and currently working for Cannock Chase District Council, Craig has considerable expertise in property maintenance and repairs, health and safety, contract management, procurement and tenant liaison.

Craig is passionate about the most vulnerable people in our society and will always endeavour to help and improve the lives of those less fortunate in any way that he can.

Elizabeth Harrison, Board member

Beginning her career in market research, Liz subsequently worked mainly in the retail sector, in senior roles with large household name companies developing their brands and influencing and leading business change.

A member of the Market Research Society and with a doctorate in marketing, Liz is currently a governor and vice-chair at Reaseheath College. She is a strategic thinker, who is financially adept and has rigorous analytical skills. Liz now runs her own specialist consultancy which helps businesses to grow via strategic business planning and customer insight.

Liz is passionate about providing excellent customer service that meets identified needs and looks forward to promoting the business and growing its brand and reputation.

Phil Ingle, Board member/Finance director, Housing Plus Group

Phil qualified as a Chartered Management Accountant with multi-national consulting engineers, WS Atkins. He went on to work for Somerset County Council before becoming Director of Financial Services at the newly-formed Hereford and Worcester Fire Authority.

He became Finance Director of South Staffordshire Housing Association in 2003. During his time with SSHA Phil has been very proud of its growth and excellent delivery of housing services to residents in and around South Staffordshire, in particular the development of Housing Plus Group.

Rachel Barber, Board member

With extensive experience in customer services and business development, Rachel worked in a variety of senior roles at South Staffs Water. As customer services director, Rachel was responsible for service delivery, customer insight, inclusion and communication, customer contact, billing and debt collection activity, achieving maximum revenue collection and high customer satisfaction.

Rachel has considerable board experience within both the public and private sector. She has a strong record of advising on policy, business transformation, growth and innovation whilst building and managing successful stakeholder relations and developing robust governance structures.

Rachel has a passion for delivering service excellence and continuous improvement.

Paul Roberts, Board member

A value driven leader who seeks to create and deliver sustainable change, Paul was for many years a senior executive within the housing sector, latterly serving as Executive Director at The Guinness Partnership where he was responsible for the finance directorate.  Paul also led on the amalgamation of regional businesses to provide a more cost efficient and service focused functional structure.   

Paul is a chartered management accountant who throughout his career has worked successfully to transform and develop businesses.  He has helped them to improve and reach their potential, particularly through development of strategy, service mechanisms, stakeholder management and social investment. 

As a member of the Homes Board and the group Audit and Risk Management Committee, Paul is keen to use his skills and expertise for the benefit of the Group and its customers. 

Heather Bowman, Board member








Cath Purdy, Board member