Stafford and Rural Homes | Conference focus on what’s strong rather than what’s wrong

Conference focus on what’s strong rather than what’s wrong

A special conference for customers of Stafford and Rural Homes (SARH) has heard how SARH has led a fresh approach to tackle the challenges faced by local communities.

All too often, organisations tasked with improving the lives of local people focus on what’s wrong in the community rather than what’s strong according to the keynote speaker at the Full of Life conference, organised by the housing association that’s now a proud member of Housing Plus Group.

Chris Chinnock of Nurture Development, an organisation that provides a wide range of community support services, explained: “By focussing on specific social problems, the fantastic work already being done within the community is often overlooked.

“As a result, a lot of energy is wasted on what’s missing in a community rather than nurturing what’s already there.

“The answer lies in connecting people who are already working to build stronger communities, and this is something that SARH has been very good at.”

Chris was speaking at a popular annual event at the SARH offices in Parker Court, Stafford, that aims to update customers on developments at the housing association whilst celebrating the contribution made by older members of the community.

As part of the event, which also coincided with International Older Person’s celebrations, around 100 guests also took part in a range of activities, including arts and crafts and dancing to live music.

Another guest speaker, John Henderson, Chief Executive of Staffordshire County Council, paid tribute to the work of SARH and the organisation’s commitment to the communities it serves.

“At SARH the focus has always been on providing homes rather than just houses,” he said.

“As the population ages, the health of individuals within our communities is dependent on a wide range of factors, including housing, employment opportunities and the environment. SARH has played a key role in boosting these while building stronger communities.”

Kathy Jones, operational director of housing for Housing Plus Group added: “The Full of Life conference has become one of our most popular events and this year proved no exception.

“All who took part enjoyed getting together to celebrate getting older with friends old and new!”


Pictured  Gavin McAlister, SARH Community Engagement Advisor, with SARH customer Jessie Thomas.




Chat Live now!

Live Support

Have you tried our Frequently Asked Questions? See