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Stafford and Rural Homes (SARH) are very pleased to tell you that the Boards of SARH and Housing Plus Group (HPG), which includes South Staffordshire Housing Association and Severnside Housing, are in early discussions about the potential to merge and become a bigger group offering excellent services to customers across Staffordshire and Shropshire.



A new merged group would manage 18,000 homes and provide employment for around 800 local people.

Your view of the proposed merger and any questions you may have are important to SARH and the decisions made will be shaped by your views.
The following information explains the reasons SARH believes this is a great opportunity to provide even better services to customers.

Making even more of a difference

Combining local knowledge, financial strength and values to make even more of a difference.

HPG shares the determination of SARH to provide more new homes and further develop services, to create thriving, successful communities, to support older and vulnerable people and to meet the challenges of a national housing crisis.

A wider choice of homes

Building on shared experience, partnerships and resources, SARH and HPG could develop and improve more homes in towns and villages across Staffordshire and Shropshire.

Some things will not change

Your home, rights, rent and charges would not be affected by the proposed new group and the services you receive would still be delivered locally.

Even more support

Even more support will be available to you, whenever you need it, including help to sustain your tenancy, to gain new skills, improve your finances, find employment or access award-winning retirement living accommodation and at home care for older people.

The new merged group would be there to support you, every step of the way.

New opportunities

A larger group can be even more ambitious, with a bigger voice to represent you, access additional funding and have the scope to innovate, bringing greener technology and even smarter ways for you to access services.

Customers would have a wider choice of homes and new opportunities and help to meet changing needs including support to get online, through training and neighbourhood events.

SARH would continue to be your local landlord in the heart of your community but would become part of a bigger group, with a new parent board.

What happens next?

The SARH and HPG Boards will meet in March 2019 to consider your feedback, review the case for a merger and make a joint decision on whether to move forward towards creating a new and exciting housing group for Staffordshire and Shropshire.

If that happens, we will contact you again to invite you to take part in the formal consultation.

Your questions

We are listening

Your views are important to SARH and will be taken seriously.

If you have any questions or want to tell us what you think about the proposed merger, please click here to complete our online form, or email

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